The Detroit Lions have announced that they will debut their new “313” uniforms during their preseason opener against the New York Giants. In what is expected to be a highly anticipated reveal, fans will get their first look at the team in action while donning these new digs.
The hype surrounding the new uniforms is undeniable, with fans showing overwhelming excitement. The Lions’ fresh look features classic white road jerseys with blue numbers outlined in silver and stylish shoulder striping in both blue and silver. Notably, the back of the collar proudly displays the “313” wordmark while “DETROIT” will be showcased across the chest—marking it a first in the franchise’s history. For more about the fascinating history of the Lions’ Honolulu blue, check out our detailed history here.
Principal owner Sheila Hamp conveyed her heartfelt gratitude to the fans at the uniform unveiling event held at Ford Field, crediting their support as instrumental in driving the team’s efforts. “I want to thank our season ticket members, as you guys were amazing last season,” Hamp remarked. “The support you showed our team and what you did for our whole organization was incredible. From the ‘Let’s go Lions, to the Jared Goff chants,’ we broke the decimal record for Ford Field for noise.”
“We are excited to launch a new era of Lions football,” said Detroit Lions President & CEO, Rod Wood. “Honolulu Blue and Silver has defined the Detroit Lions for generations and I am proud that we found a way to continue to evolve the look with a nod to the past and a focus on the future. The traditional look of our primary jerseys combined with the bold attitude of our alternate jerseys captures the essence of Detroit and the multi-generational fan base that supports us.”
The Lions and Nike Design teamed up on their new primary jersey to create a fresh take on the uniforms worn by the early 90s teams. The striping across various pieces of the uniform was also inspired by the sleek design commonly seen on the iconic Mustang. Rooted in Detroit, the uniforms connect the team with the hardworking, passionate community the Lions represent.
“Ford and the Lions have a rich, shared history grounded in Detroit heritage,” said Lisa Materazzo, global chief marketing officer of Ford Motor Company. “We’re proud that the Ford Bronco and the iconic Mustang served as inspiration for elements of their new uniforms and excited to see the Lions when they proudly represent Detroit in Ford Field and celebrate our shared passion for football.”
Other notable changes visible on the new template can be seen in the cowcatcher-shaped mesh collar design and a horizontal seam in the shape of a “V” on the upper part of the jersey, which appears to push the font further down the chest. The uniform also features vertical seams that run from the top of the jersey to the bottom to give it a more structed fit. An upgrade from the team’s previous Nike Vapor Untouchable uniforms, the F.U.S.E. is 18-percent stronger and 23-percent lighter.
As part of its preseason coverage, the Lions’ official platforms provide additional insights, including their preseason depth chart and key players to watch in the upcoming clash against the Giants. The unveiling is seen as not just a fresh aesthetic change but a nod to the pride and resilience embedded in the Detroit community.
